Hot Wheels has kicked off a communications platform crafted in partnership with BBH USA, "Challenge Accepted," with a parent-targeted campaign centered on how the toy line can nurture a "challenger ...

Mattel is giving Hot Wheels a makeover — and enlisting NFL great Russell Wilson and his five-year-old son, Win, to show it off. In Snap to Play,” the New York Giants quarterback turns into a racetrack ...

For over 10 years, I have been chasing to get the newest Hot Wheels cars on the market. It can get tiresome to wander through toy stores for your favorite car. Ordering online is much easier, but also ...

Hot Wheels Monster Trucks Live is set to make a roaring return to the First Direct Arena with its Glow-N-Fire show. The line-up will feature a brand new truck, Rhinomite - a dynamite Rhino-themed ...