Physician referrals are a key component of hospitals’ and health systems’ patient volume. Healthcare organizations need to form relationships with physicians to create a strong and consistent referral ...

Over the years, social media has been described as everything from a marketing imperative to a shiny object with no proven return. The truth is, social media has the potential to be both. But like ...

As healthcare business models evolve more quickly than ever to keep pace with sweeping reforms and emerging competitors, CEOs who support their hospitals' marketing goals are in the best position to ...

Everything about the American healthcare system changed 15 years ago when the Affordable Care Act (ACA) was signed into law. Perhaps the most significant health policy of our time, it revolutionized ...

As health systems face financial pressures and tighter budgets, they are also operating in a business environment where traditional digital strategies are less effective. Artificial intelligence is ...

Women are increasingly finding themselves at the heart of transformative efforts in the healthcare marketing sector, a field that is at an exciting juncture. Currently, we are witnessing an increasing ...

While healthcare marketing has always required a careful balance of trust, clarity and compliance, recent shifts in patient expectations, technology and regulatory requirements have raised the bar ...