In behavioral research, it is largely assumed that people adapt their personal behavior to match the behavior of a reference ...
We all want to feel like we're free-thinking individuals, but there's nothing like the power of social pressure to sway an opinion. New research suggests that people do change their own personal ...
The effects of social group norms (inclusion vs. exclusion vs. exclusion-plus-relational aggression) and school norms (inclusion vs. no norm) on 7- and 10-year-old children's intergroup attitudes were ...