Make sure that you have download tracking set up properly. Once you realize how to work with Google Analytics or Google Data Studio, and where you can find the file download data, you can uncover ...

Learn how to track and set up B2B-specific events and conversions in Google Analytics 4 and Google Tag Manager.

Google Analytics 4 (GA4) rebuilt the platform from the ground up with a new central focus on events, enhancing users’ ability to customize tracking for specific actions across websites and apps.