GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations.

Google simplified the process for merchants to obtain API keys for local inventory feeds, clearing a hurdle to faster ...

Google announced a new Google Tag that Google says will "unlock new capabilities to help you do more, improve data quality and adopt new features - without requiring more code." Google Tag Manager is ...

Google has rolled out a new feature to automate the process of updating your inventory with Google Merchant Center. It is called Website-reported Autofeeds and it uses Google Tag Manager tag ...

Tracking form submissions is a crucial aspect of marketing success, as it allows organizations to gather valuable data about their audience and their preferences. By keeping track of the forms ...