Google Search has a new button at the bottom of the search results that shows you if the results are personalized or not and a way to turn off personalization. Google can say the "Results are ...

Google is now making it easier to turn off personalization within Google Search results by adding links to the footer to turn off personalized results. Google added a link to “try without ...

There is some speculation within the SEO and search community that Google's search results have recently become more personalized and tailored. This is based on people comparing the search results to ...

Google Search has added a new “try without personalization” toggle in search result pages. This will allow users to instantly turn off personalized results and see more objective search results. This ...

After last week’s column about the new search engine A9.com, which takes Google’s results and offers some personalization features, several readers wrote in to point out Google’s own work-in-progress ...

On Tuesday, during its Google I/O keynote, Google unveiled several major upgrades to its search engine that are setting the foundation for the future of Search with AI at its core. Users have been ...

MOUNTAIN VIEW, Calif., April 30 (Reuters) - Google Inc. has expanded beyond a one-size-fits-all view of Web search to tie together its efforts to offer personalized Web searches under the iGoogle ...