Do you know who is visiting your business website and when? What about how your customers find your site and engage with your web pages? If you don’t have Google Analytics, you probably don’t know!

A US federal court has told Google to pay $425m (£316.3m) for breaching users' privacy by collecting data from millions of ...

Google was found liable for violating the privacy of 98 million users in a class action lawsuit. Are you one of them?

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on ...

Google Analytics 4 enables exporting audience and engagement data to BigQuery for deeper insights. Google Analytics 4 now allows exporting user data to BigQuery. The data includes audience membership, ...

How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...

Marketers have criticized Google Analytics 4 since it was released in late 2020. The list of complaints is long – from the move from user tracking to event tracking, to the missing standard reports, ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Still from YouTube video "About the Google Data Analytics Certificate" (Google/YT) After writing for years about the benefits of certificates and short-term credential programs, especially for working ...

A federal jury determined on Wednesday that Alphabet's Google must pay $425 million for invading users' privacy by continuing ...