If you're a business owner looking to optimize and better understand how visitors use your website, here are some things you should know about Google Analytics and how to make it work for your ...

Here are 10 essential questions to ask when using Google Analytics to track and improve your company's website: 1. Why is it important to gauge my website metrics in the first place?

When using Google Analytics, webmasters have the ability to set up conversion goal. A conversion goal is reached when a visitor finds his way to a particular page on your website. For example, if ...

Only the Google Analytics account-holder can set up a login for other users; you can't create logins for other Google Analytics accounts. To access the website data held on your Google Analytics ...

This article was published on September 27, 2016 Insider Marketing the TNW Way #14: Calculated metrics in Google Analytics, 24 examples from The Next Web September 27, 2016 - 4:42 pm ...

Not everyone is destined to be a Google Analytics expert, but armed with a little knowledge and access to a few standard reports you can learn more about your audience, their interests and how ...

Guide to Google Analytics Demographics Reports: Age, Gender & Interests We now have some very powerful data at our fingertips to help us understand our website audience much better. Here's how you can ...

Google announced on Tuesday that its Google Analytics Web site-tracking tool has been improved with a slew of new features for enterprise-class users. To start things off, Google announced that it ...

Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception.

In an update to Google Analytics, bot traffic will be automatically filtered out of reports for Web + App properties. “In App + Web properties, traffic from bots and spiders is automatically ...

Google Analytics has plenty of info, but not all the info. Bridge the gap between what Google Analytics can and cannot tell you with these tips.