Enhanced measurement, one of several new features in Google Analytics GA4, makes tag updates even easier. Changes to website content often go hand in hand with the need to update analytics tags.

Small and large businesses can use analytics to track website traffic, design websites to enrich the browsing experience and drive online revenue growth. Google Analytics is a free service that ...

An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

Google Analytics introduces regex support for event creation, offering greater flexibility, precision, and improved insights for marketers. Google Analytics now supports regex for event creation and ...

Google launches custom event data import for GA4, enabling businesses to combine external data sources with Google Analytics data for enhanced reporting. Google launched custom event data import for ...

Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Event ...

Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics ...

Google Analytics is a data-tracking service that can help you make important decisions about your website. Are you getting the best data from this tool? Most likely not, since Google Analytics does ...

The default Google Analytics code tracks how your website visitors interact with your website's pages, but it doesn't track clicks on links within the pages. To track affiliate links or any other ...

Major changes are coming to Google Analytics as the company navigates higher consumer privacy standards and increasingly complex international privacy laws. For one, Universal Analytics (UA), the ...

Google Analytics shows 104 conversions. Your CRM shows 123 new leads. Heap reports 97. And so on. It’s easy to get frustrated by data discrepancies. Which source do you trust? How much variance is ...