As you import Pinterest Ads cost data into Google Analytics, beware of setup mistakes that can cause duplicate spend or ...

Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The neat part is that the linking of your Google Ads and analytics account can be ...

Google launches a small-business resource hub that centralizes setup, ads, analytics, learning, and partner website options ...

Small and large businesses can use analytics to track website traffic, design websites to enrich the browsing experience and drive online revenue growth. Google Analytics is a free service that ...

Google offers free tools that allow you to track performance and manage your website's appearance in the search listings. Google Analytics is a traffic utility that ...

Major changes are coming to Google Analytics as the company navigates higher consumer privacy standards and increasingly complex international privacy laws. For one, Universal Analytics (UA), the ...

Google is so embedded in the infrastructure of the web that you don’t always know when it’s there–but Google isn’t just tracking your movements online so it can sell ads. It also provides Google ...

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

Digital marketing is one of the fastest growing and dynamic industries. This explains why companies like Alphabet Inc. (NASDAQ:GOOG) constantly innovate to offer the best solutions. Google Analytics 4 ...