Google launches a small-business resource hub that centralizes setup, ads, analytics, learning, and partner website options ...

AI-powered agentic tools is being rolled across Google Ads and Google Analytics to give marketers hands-on help with campaign creation, optimization, and analysis, as announced today at Google ...

Google announced a number of AI-related features to help advertisers create and manage their ads account across Google Ads and Merchant Center. These include new AI tools for creating ads and ...

Today, we’re exploring Google Ads brand settings, specifically brand inclusion and brand exclusion for Search and Performance Max. We’ll cover: Brand inclusion is a setting that restricts your Search ...

The goal of Google Ads is to create successful campaigns. To do that, you need to optimize your ads and find out which ones convert best. But how do you go about it? One of the most powerful tools is ...

Google has created a new centralized hub of resources for small businesses. The dedicated page brings together Google’s ...

Tons of Google Ads advertisers are noticing a new button available in the Google Ads advertiser interface named "internal tools." There is a lock icon for the internal tools button and when you click ...

Geotargeting is one of the most powerful tools in a PPC advertiser’s arsenal. Whether you’re running ads for a local business, an international ecommerce brand, or a luxury travel destination, ...

Automation can drive PPC growth, but without human guardrails, it chases cheap wins instead of business outcomes.

The Justice Department is pushing a federal judge to force Google to sell its AdX advertising exchange and overhaul its ad ...

The Justice Department argued that the best way to address the company’s unfair advantage was to force it to sell off ...