Google Ads Liaison Ginny Marvin answered a slew of questions about the upcoming AI Max for Search Campaigns feature. Here are the key insights and revelations about this significant update to Google’s ...

Google Ads is folding brand inclusions and exclusions into its AI Max framework for all new Search campaigns. This shift makes AI-powered features the default gateway to core targeting controls.

Seven years after LVMH sued Google over its AdWords programme, Europe’s top court has ruled that the search engine is not liable under EU trade mark law. But that’s far from the end of the story It is ...