In an effort to help app developers promote their downloads, Google’s AdMob mobile ad network is enhancing its text banners. The Google Mobile Ads Blog noted that the new banners that can run in ...

AdMob is an app that provides in-app ads solution for app developers. And now, Google has released the AdMob mobile app for Android devices on the Google Play Store. Android app developers, whose apps ...

Google is announcing a number of updates today to its AdMob mobile ad platform — the most-requested ones, according to Jonathan Alferness (Google’s direct of product management for mobile ads), are ...

Mobile application update. Vector flat outline icon illustration isolated on white background. Google released a batch of new monetization, targeting and measurement features for AdMob on Thursday, ...

SAN FRANCISCO--(BUSINESS WIRE)--Mintegral, a leading programmatic ad platform, announced today that it joined Google AdMob as a bidding and waterfall SDK network with supported ad formats of ...

Google is testing header bidding – again. But this time it’s for in-app demand. On Thursday, Google announced the kickoff of a beta test to blow up the waterfall mediation model within its mobile ad ...

Mobile gaming is a $68.5 billion market, with 80% or $54.9 billion coming from smartphone games and $13.6 billion coming from gaming on tablets, according to a Newzoo’s latest Global Games Market ...

A problem that led to Windows Phone app developers seeing declining ad revenue from Google’s AdMob ad network has now been resolved, says Google. Earlier this week, news emerged that a number of ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Google Nov. 3 quietly completed a key integration between ...

In the face of Google AdSense for Mobile and AdMob feature cross-over, Google has decided to make a clear break between the products. Google has announced that AdMob's mobile web publisher features ...