A court has ruled that a lawsuit over a company purchasing a rival's trademark as a search keyword should go to trial, in what could be the first case to scrutinize the trademark infringement ...

Learn how Google's keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords. Google shares a "never-before-seen, under-the-hood" look at its ...

A dispute between Google and Edible IP, LLC, the makers of “Edible Arrangements” demonstrates again that Google’s keyword advertising program does not violate the rights of trademark owners. Edible’s ...

Individual and ad group keyword forecasting were quietly removed weeks ago due to low usage, according to Google's Ginny Marvin. Google Ads is no longer maintaining individual and ad group keyword ...

The Web commnity is still debating the onset of “Google Keyword Armageddon,” in which Google (GOOG) recently made the decision to encrypt the bulk of the keyword data from logged-in user searches.

In the race to climb Google’s search rankings, too many brands have lost sight of the bigger picture. Caught in ...

Are you looking for the secret tips and tricks that will force Google to rank your advisor website higher for specific keywords? Here’s one: Don’t bother. It doesn’t matter. There. I said it. Where ...

Technically the new feature was released in 2021, but only to a small number of users. But now Google is slowly ramping up a tool they label “Organise keywords into ad groups.” This was first brought ...

Ever wonder at what point you need to worry that there are too many of the same keywords on the page? Well, John Mueller from Google said it is not having it ten or twenty times but rather three ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For years, the world of search engine optimization has sat in a slightly grey area of ...

Google is hiring an anti-scraping engineering analyst to help create models for blocking search-results scrapers.