To truly capitalize on your media wins, you need to turn heightened visibility into measurable results. Think of it as a ...

Earned media is still valuable, but if it’s still your sole focus, you’re missing out on a tremendous opportunity.

I saw a LinkedIn post last week from a CMO claiming PR was “dead” and only about getting on “Good Morning America.” I had to laugh. While this person was busy writing PR’s obituary, the discipline was ...