To truly capitalize on your media wins, you need to turn heightened visibility into measurable results. Think of it as a ...
April coined the term “Trust Relations” to describe a new approach to public relations, then founded the virtual firm Trust Relations. Once a futuristic and aspirational idea, today artificial ...
We develop new facts relating news coverage, interest groups, and events in the legislative histories of minimum wage increases. First, we create and validate a database of news articles that includes ...
I saw a LinkedIn post last week from a CMO claiming PR was “dead” and only about getting on “Good Morning America.” I had to laugh. While this person was busy writing PR’s obituary, the discipline was ...
Navigating public perception can be a minefield when juggling complex legalities and ethical considerations. If a lawyer or law firm makes a single communication misstep, the consequences can be ...
STATEN ISLAND, N.Y. — Back in 2022, author Jenna Guarneri, was in the TV spotlight when she made her debut on “Good Morning America,” the longtime morning TV program broadcast on ABC, where she shared ...
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