All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. Alicia Silverstone ...

After years of high-waisted pants, bare midriffs have been making their way back into the fashion world, with models and guests at fashion week strutting their abs in low-rise bottoms. It only stands ...

As a teenager, the coolest thing you could do was to get your belly button pierced. Unfortunately, with a strict Zambian mother, I was forced to skip that edgy phase, and more than a decade on, I find ...

The ‘00s piercings renaissance is in full swing, and Angelina Jolie ’s daughter, Shiloh Jolie, is the latest big name to get on board with a niche pick.

Kim Kardashian is the queen of the early aughts. On Monday, the reality star quietly revealed a close-up snap of her belly button ring, adding it to a slideshow of Instagram images captioned, “life ...

Among frosted lips and barely-there brows, belly button piercings were one of the most distinctive beauty trends of the ‘90s and early ‘00s. Icons like Britney Spears and Beyoncé rocked the popular ...