Now that the future of CTV has arrived, the next step for many marketers has become integrating CTV more intentionally into ...

This story is part of Ad Age’s Future of Advertising 2030 series exploring how marketing, media and creativity will evolve ...

In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.

This week, the company made a new bid to boost that advertising business with the unveiling of agentic AI technologies designed to act as a “creative director” for sellers and brands — generating ads ...

“IBC2025 has delivered real business outcomes with overwhelmingly positive feedback from attendees,” IBC CEO Michael Crimp ...

ChatGPT might not be ad-free forever Head of ChatGPT Nick Turley says ads could be implemented in the future in some OpenAI products ChatGPT could remain ad-free, but at what cost? The head of ChatGPT ...

Kargo’s launch partner Future Today, a leader in FAST, debuted the Pause Ad format with the Ad Council’s Skills-First ...

Netflix's success stems not only from high-quality film and television content but also from its technology-driven product innovation. Elizabeth Stone will focus on four major technological ...