Now that the future of CTV has arrived, the next step for many marketers has become integrating CTV more intentionally into ...

This story is part of Ad Age’s Future of Advertising 2030 series exploring how marketing, media and creativity will evolve ...

In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.

Advertising Week is playing futuristic Oprah to the industry: “You get a personalized AI video! You get a personalized AI ...

This week, the company made a new bid to boost that advertising business with the unveiling of agentic AI technologies designed to act as a “creative director” for sellers and brands — generating ads ...

Netflix's success stems not only from high-quality film and television content but also from its technology-driven product innovation. Elizabeth Stone will focus on four major technological ...

Kargo’s launch partner Future Today, a leader in FAST, debuted the Pause Ad format with the Ad Council’s Skills-First ...

Ad loads on streaming services today are a fraction of what viewers once endured on linear television. While cable and broadcast typically pack in 12 to 16 minutes of commercials per hour, most ...