What do you think of when you hear the name "funnel-web spider"? Perhaps a spider that builds a funnel in its web? On that count, then, you might think this web on a door frame is a funnel-web's home.

For too long, marketers have clung to the marketing funnel, blissfully unaware (or, in some cases, willfully ignorant) of the reality that today's consumers follow a buying journey that doesn’t follow ...

Recently, I was sitting with a client — we’ll call her Amanda — when the topic of sales funnels came up. Here’s how it happened: I mentioned something about a sales funnel and Amanda looked at me as ...