When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Burberry / YouTube Perfume ads are not like other ads. It is uniquely difficult to ...

Photo Credit: Kevin Mazur/Getty Images for The Recording Academy Beyonce‘s fans — or Beyhive— may not be happy with her new perfume advertisement as they reacted negatively and dropped critical ...

<br>There is an inherent paradox built into fragrance advertising, which is the notion of persuading the consumer to buy a product whose essential function can’t be conveyed, seen or felt through a ...

Hideo Kojima has revealed he cast Margaret Qualley for the role of Death Stranding's Mama after seeing her in a Spike Jonez fragrance advertisement. Sharing the viral commercial in a tweet earlier ...

Eos is bringing its irreverent, digitally native sensibility back to the Super Bowl-this time to prove that fragrance advertising doesn’t have to take itself so seriously. The body care brand's second ...

Beyoncé turned up the heat on Instagram with the recent campaign shoot for her newest fragrance, Cé Lumière. The campaign broke the internet and received a storm of reactions online. The comments came ...

*Macy’s reportedly balked at the first edit of Sean “Diddy” Combs’ new ad for his fragrance, 3AM. According to Page Six, execs thought several explicit scenes with his girlfriend Cassie were too ...

When Beyoncé commits to something, she goes all the way. For her country-infused album Cowboy Carter, the singer wore plenty of Western wear: assless chaps, cowboy hats, and fur coats galore. For her ...