But ranking right next to Fritz’s victory in terms of surprise factor at the tournament was the appearance of tennis G.O.A.T.

The Crown keeps their most exclusive pieces, like Federer’s Daytona, “off catalog,” never announcing them to the public.

Once again, the Crown keeps its most exclusive piece of the year for the tennis icon to soft launch to the public ...

It's the first time we've spotted the sapphire-set Rolex Daytona since it's was quietly released at Watches & Wonders 2025.

Federer attracted special attention with a Rolex Daytona watch on his wrist. The backdrop behind him featured logos such as: ...

Rolex remains one of the most secretive companies on the planet – except when it comes to "off catalogue" Daytona references.

The Laver Cup returns to London in 2026—and no doubt, so will the next round of jaw-dropping wrist candy. In the meantime, Alcaraz heads to Tokyo this week as the top seed at the Kinoshita Group Japan ...

One of the world most famous tennis star Roger Federer turned heads at the Laver Cup in San Francisco this week with his ...

Roger Federer and Carlos Alcaraz came together at the 2025 Laver Cup to produce a heartwarming moment, as the Swiss ...

Every year, the Crown quietly offers an exclusive range of extravagant pieces to a select group of VIP clients. Here’s ...

Roger Federer and Carlos Alcaraz recently spent time together during the Laver Cup and the retired Wimbledon icon immediately ...

The Aussie praised the Swiss for everything he has achieved and his revolutionary influence on tennis. With his fluid ...