Fashion model Hannah James faced a dilemma as she weighed whether to digitally clone herself. On one hand, the 25-year-old worries digital replicas of models could render her job obsolete. On the ...

Angel Reese couldn't hide her raw reaction after making her runway debut at the 2025 Victoria’s Secret Fashion Show. On ...

The star of a new ad for Guess in the latest issue of Vogue is a willowy, AI-generated model, whose synthetic status is only called out in a a fine-print caveat. Now that AI has hit the ads of fashion ...

Forbes contributors publish independent expert analyses and insights. Fashion modeling is experiencing significant technological disruption as AI platforms evolve from simple model generation into ...

Fashion models are contending with how to stay ahead as major brands experiment with artificial intelligence-generated models and digital “twins” of real models. Some models are digitally cloning ...