Journal of Management Information Systems, Vol. 30, No. 4, Neuroscience in Information Systems Research (Spring 2014), pp. 151-178 (28 pages) This study examines two types of information commonly used ...
Researchers have characterized brain activity that occurs when we are socially influenced to change our minds. The study shows how the brain distinguishes between different types of social conformity ...
LMU researchers show what happens in the human brain when we try to influence other people or when we ourselves are influenced by others. When people change their opinion after they have received ...
In the last article, we evaluated why people follow the crowd—and when that may or may not be a good strategy for personal decision-making. In that evaluation, we discussed how individuals often look ...
Prior research on political judgment has been polarized, with one group emphasizing normative models of political inference and the other emphasizing heuristic models of political inference. In ...
In the last article, we evaluated why people follow the crowd—and when that may or may not be a good strategy for personal decision-making. In that evaluation, we discussed how individuals often look ...
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