Alisha Lyndon is the CEO of Momentum ITSMA, helping firms develop Account-Based Marketing strategies, and author of The ABM Effect. Thought leadership has transformed from a brand-building exercise ...
This is a preview. Log in through your library . Abstract We examine how the learning, along several dimensions (environment, task, process, skills, goals), that takes place in strategic alliances ...
Abstract Environmental management has become a fundamental concern for organizations, customers, and citizens, yet there are few environmental management metrics that guide toward environmental ...
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