Employer branding is gradually becoming more important in C-suite conversations, but it’s still a relatively new concept. Several years ago business leaders might have pointed to pinball machines in ...

In many organizations, the focus remains heavily skewed toward corporate branding rather than employer branding, a dynamic that can hinder long-term success in talent acquisition, engagement and ...

Peter F Drucker once famously declared that a business exists to create a customer. The guru of marketing, Philip Kotler taught us that the customer is king and defined ‘Customer Value Proposition’ to ...

In part three of our series on employer branding, Elizabeth Harr explains the five steps you should take to build and launch the employer brand strategy that works for your company. I’ve already ...

David is a veteran human resources leader and President of IQTalent Partners, an on-demand talent acquisition and executive search firm. Managing your employer brand is certainly important in a tight ...