As email deliverability tightens and recipients grow more selective, B2B lead generation has shifted from high-volume ...

Many B2B entrepreneurs claim this email marketing ROI is fabricated. For every dollar you spend on email marketing, expect an average return of $32. Many B2B entrepreneurs claim this email marketing ...

In a digital era where email inboxes are battlegrounds for attention, how can B2B marketers not just survive but thrive? In this episode, Matt Treacey, known for his unique approach that combines ...

B2B marketers have tons of upside opportunities to improve their email marketing programs. That's the positive spin on one of the central findings of the inaugural State of Email Trends report from ...

Email maintains its position as a top lead generator, and will be an important part of marketing budgets in 2024, judging by the 2024 b2b Marketing Mix report, a study by Sagefrog. As a lead source, ...

B2B Marketing’s Official Guide to Email Service Providers (ESP) is a comprehensive examination of ESP vendors. It’s an indispensable resource for B2B marketers seeking to evaluate and purchase email ...

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...

B2B buyers prefer email as their method of contact — 73% do so, according to statistics provided by Sopro. And it works both ways — 75% of B2B businesses say they are getting good to excellent ROI ...

In a social media landscape dominated by algorithm changes, email newsletters have emerged as valuable relationship builders. Jaina Mistry, Director of Brand and Content Marketing at Litmus, said this ...

Email may become the B2B marketing medium of choice, with marketers investing more budget in this channel and sending more emails more frequently than ever before. This is according to new research by ...

Growing a business-to-business (B2B) email newsletter isn’t easy. For starters, B2B emails notoriously get less engagement. Their average open rate is 15.1 percent, compared to 19.7 percent for ...