EDMONTON — The new owner of the Edmonton Elks wouldn’t say whether the CFL team is in line for a rebranding, but he said the classic “Double E” logo will be more prevalent in the future. Alberta ...

EDMONTON — The Edmonton Elks will sport an Indigenous logo on their helmets in an upcoming CFL game. Conrad Plews, a Metis artist of Cree background, designed the logo that will adorn Edmonton's ...

Last July, the Edmonton Eskimos initially announced that the CFL franchise would keep its name. Later that month, it reversed course, using “EE” as a placeholder until a new name is selected. The new ...