E.l.f. Cosmetics has teamed with experiential e-commerce company Obsess for an immersive digital shopping experience called the Virtual Luxe Lounge, according to details shared with Marketing Dive.

E.l.f. Beauty is growing its top line rapidly by attracting cost-conscious consumers.

Beauty (ELF) is stepping into fragrance through a limited edition collaboration with H&M, its first global fashion partnership and entry into scent, giving investors a fresh angle on the stock. See ...