Dynamic pricing is legal — but that doesn’t mean it’s fair. Companies now adjust prices instantly based on demand, location, ...

Dynamic pricing often gets blamed for inconsistent price changes. Customers see mismatched numbers and assume the pricing ...

Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both themselves and their customers. The Fast Company Executive Board is a ...

(NewsNation) — The thrill of a new tour announcement can often turn to dread as fans navigate Ticketmaster’s dynamic pricing system, which can turn an exciting purchase into a frustrating and ...