PPC Hero wrote that Google would be making changes to the AdWords display URL policy on April 1st. I asked Google for more details on this policy change and they informed me that the policy is ...

The display URL is an often overlooked element of ad copy. It’s most common usage is to signal to a searcher where the ad click leads. However, the display URL is also a quality score factor and has ...

Earlier this week, we reported many people seeing Google test showing the display URL in the AdWords title. Well, now it is official, Google announced it saying: Starting today, we'll automatically ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...