Direct mail marketing services could be your next game changer. Find out the benefits and start implementing strategies that ...

In an era where digital channels are overcrowded and consumer attention spans are stretched thin, US Data Corporation is throwing a spotlight on the enduring effectiveness and dynamic nature of direct ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

At the MarTech Conference, we discussed why silos, integrations and neglected data streams keep marketers from seeing the full picture. The post Underutilized data sources: Unlocking what marketers ...

Pel Hughes, a longstanding player in direct marketing, faced a pivotal challenge: executing a complex campaign targeting over 500,000 senior citizens with full-color printing and variable data on two ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Direct marketing—a marketing term that some have characterized as a tired or outdated form ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

NIWOT, Colo.--(BUSINESS WIRE)--Marketing data and audiences company Wiland, Inc. today announced the availability of Wiland View, an innovative suite of data products built using the largest set of ...

Data protection authority placed the dealership's breach at the more serious end of the scale because of the intentional ...

Creativity in crisis has become a running theme in marketing. Ad agencies, facing a wave of disruption, are falling under sharper pressure as the fundamentals of the business drift further away from ...

In the past 12 months or so that I’ve been covering GDPR, there’s been a big shift in B2B circles from concern around driving consent to a focus on legitimate interest as the legal ground to pursue ...