Direct mail marketing services could be your next game changer. Find out the benefits and start implementing strategies that ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Direct marketing—a marketing term that some have characterized as a tired or outdated form ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

At the MarTech Conference, we discussed why silos, integrations and neglected data streams keep marketers from seeing the full picture. The post Underutilized data sources: Unlocking what marketers ...

Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age. As we move closer to 2025, direct mail is poised ...

In the past 12 months or so that I’ve been covering GDPR, there’s been a big shift in B2B circles from concern around driving consent to a focus on legitimate interest as the legal ground to pursue ...

Data protection authority placed the dealership's breach at the more serious end of the scale because of the intentional ...

JTS Direct, LLC, a full-service direct marketing printing and mailing company, announced the acquisition of substantially all the assets of MTI Connect’s Milwaukee and Phoenix locations. MTI Connect’s ...