Is your product a high-end offering or are you a bargain brand? Do you sell to women or men? Is your warranty a major selling point? These are examples of ways companies position their products or ...

Marketing is all about positioning your product in the marketplace, and being able to differentiate it from what the competition offers. The consumer must perceive that your product has value and is ...

Los Angeles (LO:LA), an award-winning agency, shares new insight on brand differentiation, highlighting how strategic positioning and creative execution help businesses stand out and drive growth in ...

In Destroy the Competition With Positioning Strategy, I provided five key product positioning principles and Toyota's Lexus brand as an example that used most of them. Although I view product ...

How does a new brand become successful? The author of this paper, after conducting in-depth interviews with marketers in the consumer products and services sector, argues that the perception of a ...

In today’s highly competitive business environment, differentiation is often critical to success. For many leaders, it tops the list of concerns: Nearly 40% of CEOs surveyed for the University of ...

The global defibrillator market is highly competitive, dominated by established multinational manufacturers and a growing number of innovative technology-driven companies. In such an environment, ...

Opinions expressed by Entrepreneur contributors are their own. There was a great book published back in 2001 called Positioning by Al Ries and Jack Trout. It emphasized the importance and impact of ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...