Conclusive research is a structured data collection technique that provides detailed, factual information that's useful in decision-making. Descriptive marketing research is a form of conclusive ...

Marketing Science, Vol. 30, No. 6 (November-December 2011), pp. 950-964 (15 pages) What can be learned about marketing phenomena from descriptive, structural, and experimental empirical models? Is ...

This is a preview. Log in through your library . Abstract Recent research comparing results of descriptive and experimental (analog) functional analyses suggests disagreement regarding the identified ...