Mike Couch is a Managing Partner at Couch & Associates where he tackles marketing and technology challenges for brands around the world. At our martech agency, where I serve as CEO and managing ...

A first-of-its-kind study on AI's effectiveness has reportedly unveiled that people mistrust the tech for the wrong reasons while trusting it for tasks where it might mess up. The study also found ...

Artificial intelligence is disrupting professional workplaces with systems like ChatGPT and Gemini. A study found that people mistrust AI for the wrong reasons while trusting it for tasks where it ...