Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Once a business has identified its target market--the people most likely to purchase its goods and services--it may divide the customers further using segmentation strategies. Customers in these ...

A written market segmentation plan that has measurable targets attached to specific customer groups can help a business maximize profits. The more a business' owners understands the market, the better ...

Two weeks ago, I began to answer the question, What is a business model and why do I need one? A business model allows you to visualize your business and its interrelationships on a single “canvas.” ...

SAN DIEGO--(BUSINESS WIRE)--Cubic Corporation (NYSE: CUB) today announced that effective immediately the company is consolidating its defense business segments to advance its strategic priorities, ...

NetApp, a data management and cloud storage solution, boosted Web site engagement and conversions after partnering with the Adobe Marketing Cloud for insight-driven multichannel marketing. NetApp ...