Throughout 2024, biotech and pharmaceutical companies stepped up their efforts to educate the public about various disease states and medications that can improve patient outcomes. These marketing ...
Since 2014, nonprofit RxBalance has been battling what it calls the “undue influence” of pharma marketing by running its own campaigns with such partners as Georgetown University for “Are You ...
MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Anoki AI, a pioneer in multimodal AI for Connected Television (CTV), today announced a strategic partnership with CMI Media Group, a leading media agency ...
Sun Pharma has launched an eye-opening awareness push about a common—and commonly overlooked—complication of diabetes. The “#SeeBeyondSugar” campaign, which began rolling out amid Nov. 14’s World ...
The pharmaceutical industry, which is well known for its well-resourced lobbying campaigns, has a lesser-known tactic for influencing policy: bankrolling ostensibly independent nonprofit organizations ...
Among pharma marketers, the shift to streaming ads is well underway. Streaming holds a number of unique advantages that make it a crucial complement to linear TV. It allows brands to efficiently reach ...
Hosted on MSN
Dong-A Pharmaceutical's Pation Campaign for the Strongest Troubles at the University Festival
Dong-A Pharmaceutical's Pation will host a campus school attack event 'Trouble Strongest Patrol Competition Campaign'. This campaign is designed to convey the message "Let's patrol and care for ...
Partnership marks first agency deployment of AI-powered, scene-level contextual advertising for both DTC and HCP CTV pharmaceutical campaigns Anoki AI, a pioneer in multimodal AI for Connected ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results