The Drum

How artificial intelligence is helping to measure creative effectiveness in marketing

In marketing, 'creative impact' was once too subjective to measure. But with modern AI solutions, creative efforts can now be effectively analyzed. As part of The Drum's Creativity in Focus Deep Dive, ...
Chief Marketer

Six Elements of Effective Marketing Creative Design

A great headline and a striking font contribute quite a lot to the effectiveness of marketing creative. But there are other, more subtle design elements that can be just as impactful—including these ...
The Drum

A guide to smarter creative testing: from A/B to dynamic creative optimization

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. It’s common to set up tests ...
Search Engine Land

Ads Creative Studio will consolidate Google’s various creative advertising tools

The new asset management hub will be available in beta to Display & Video 360 customers at the end of July and to select YouTube Ads customers in September. Google will launch a central hub for its ...
Forbes

Adobe Brings Chat To Firefly AI Assistant Across Creative Cloud Apps

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Using conversation prompts to edit and manipulate images and videos can shorten production ...