Today's players continue to shape the culture both on and off the court. From fashion statements to signature swagger, these are the coolest ballers right now.

Phoenix Suns conclude four-game preseason schedule at home on Oct. 14, against Los Angeles Lakers at Mortgage Matchup Center.

For some perspective, the guy who got dunked over here is Jay Huff who is listed at 7'1". His teammate Isaiah Jackson, who is ...

Anthem to debut ahead of first NBA In-Season Tournament game and open every tournament night through the Championship on Dec. 9. Official release LL COOL J and The Roots reimagine Grammy-Award winning ...

Draymond Green lost his temper with referees over a shocking disparity in free throw attempts during a preseason game against the Lakers.

It's always cool to see NBA rookies play in front of their home crowd for the first time. Even with the caveat that it's a ...

As more fans tune into women’s basketball, Playa Society is meeting the demand for good-looking jerseys and tees.

As the Oklahoma City Thunder celebrated its NBA championship June 22 on the Paycom Center court, coach Mark Daigneault looked up to the stands and the euphoric crowd and spotted his Leominster High ...

The NBA gets a lot of stuff wrong, but one of the low-key cool things it does is conduct and publish anonymous general ...

The NBA Finals are making a cool change ahead of Monday’s Game 5 between the Oklahoma City Thunder and Indiana Pacers at Paycom Center in Oklahoma City, Oklahoma. ABC is planning to air the pregame ...

DAYTONA BEACH — Vince Carter offered an NFL comparison for his newest job. “You watch Football Night in America with Tony Dungy?” he asked. “Same thing with basketball with Carmelo (Anthony) and I. It ...