Facebook said on Friday it’s bringing back the conversion pixel to its online advertisers by the end of the month, after abandoning it in 2010. Editor’s note: Up until now, there appeared to be ...

Facebook publicly discontinued its conversion tracking program for advertisers in September 2010. However, we’ve just discovered and confirmed with Facebook that it has been quietly offering a special ...

I run a Digital Agency where, among other things, we manage our client’s social media marketing. As I was running an ad for one of our clients in the Ads Manager, we picked up something interesting ...

Twitter announced that they’ve launched three new and improved measurement solutions to all advertisers globally. The new Twitter pixel has additional functionality such as allowing advertisers to ...