Consumers today are bombarded with marketing messages from companies vying for their attention. In this noisy landscape, personalization has emerged as a key differentiator. A recent study by Epsilon ...

Payments have typically been an afterthought for many online retailers: A distant consideration after marketing, distribution, and pricing. And it's understandable that online retailers have viewed ...

It’s no surprise that digital self-service channels have experienced increased use over the past couple of years. As with many technologies, the pandemic has accelerated a number of trends that were ...

When it comes to consumers shopping the grocery store, it’s not just the food inside the package that counts. Shoppers are reconsidering every part of their food-buying routine, including the way ...

Holistic wellbeing has become a powerful global consumer driver. Credit: Shutterstock People have long understood the link between diet, health, and wellbeing, but it was not until the late 19th and ...

Consumer choice modelling seeks to elucidate how individuals make decisions when faced with multiple product or service alternatives. This field encompasses the study of cognitive processes and ...

The honey market remains a compelling field of study due to the multifaceted motivations behind consumer purchasing behaviour. Research indicates that consumers are drawn not only to honey’s ...