AI is more than just another tool in the marketing stack; it has become a strategic, collaborative partner for marketers.

Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

For years, creativity and intuition have been held up as the twin engines of marketing. And while they’re still essential, ...

Inbound and outbound marketing are two foundational strategies within the marketing universe, each with a distinct approach ...

Findings from ambassador marketing company Fohr's new "Almanac of Influence" report also underscore the waning impact of megainfluencers.

The retail landscape is in flux. What may have worked for retail marketers just a few years ago may no longer have the same impact today. Why? Buyer journeys are evolving, spending habits are shifting ...

Traditional marketing focuses on giving customers what they want or need even if they want something unhealthy, dangerous or bad for the environment. Societal marketing also focuses on wants and needs ...

Teo, T. and Zhang, A. (2025) Is Consumer Behavior the Final Conquest for the Metaverse: Are We Ready for It?. Modern Economy, ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

Every product is theoretically available to consumers, but they do not always know they exist. These are the different types of alternatives consumers have. The Universal Set is every possible product ...