Rising consumer prices, higher digital engagement and increase demand for sustainable products are causes shifts in consumer ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. Everyone wants to get consumer behavior back to “normal,” ...

Understanding consumer behavior is elemental to brand and business strategy, and 2023 will be a whopper of a year for those challenged with fathoming the consumer mind. Unlike previous years, 2023 ...

NEW YORK — Consumer behavior will remain difficult to map out in 2023, but the lingering effects of the pandemic could clue marketers in on what’s to come in the months ahead, said Mark Mathews, vice ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

In the past several years, shopping centers have experienced an identity crisis. Faced with the poor performance of department stores and other retailers, they have needed to reinvent themselves to ...

It’s hard to enjoy sweet dreams as the mountains of mattresses in landfills are becoming a global environmental nightmare. According to an article in The Guardian, the U.S. alone throws away 18.2 ...