Static models can’t keep pace with fluid consumer behavior. AI makes it possible to follow dynamic shifts and design for the flock. The post When customers move like starlings — and what it means for ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Despite rising inflation and elevated interest rates, Americans are still using their credit cards. A Boston Federal Reserve ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. Everyone wants to get consumer behavior back to “normal,” ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

BrightLocal report reveals consumer review trends: less focus on perfect ratings, new platform preferences, and more willingness to write reviews. BrightLocal has released a new report analyzing 15 ...

NEW YORK — Consumer behavior will remain difficult to map out in 2023, but the lingering effects of the pandemic could clue marketers in on what’s to come in the months ahead, said Mark Mathews, vice ...

In the past several years, shopping centers have experienced an identity crisis. Faced with the poor performance of department stores and other retailers, they have needed to reinvent themselves to ...

Virtually every expert, from Wall Street analysts and economics professors to Federal Reserve board members, is concerned about inflation. With rising prices and news stories, it’s hardly surprising ...