Have you ever gone in to conceal your dark circles, acne scars, or hyperpigmentation and noticed after the fact you could still see the dark marks? You can pack it on and bake as much as you want, but ...

Huda Kattan is known for many things. For one, she’s the founder of Huda Beauty, a wildly popular brand that recently celebrated its 10th birthday. She’s also a makeup artist and mega influencer in ...

These color correctors have a lightweight, long-lasting formula that really delivers. Not sure what you need? Here's your guide: A shopper admitted, "I didn't realize I needed this! Elf is really ...

As a beauty writer, I know a thing or two about creating a fool-proof makeup routine. After 13 years of experience, I've evolved far beyond my disastrous 2015-era brow and concealer application. I can ...

The makeup industry has expanded in recent years, especially as makeup artists and influencers continue to earn many followers on social media. Cosmetics companies have come up with increasingly ...

The demi makeup method, sometimes called micro-concealing, is a color correction method that makes it look like you're wearing absolutely no makeup at all. The demi makeup method is all about ...

Read the original article on Purewow. Some makeup products are born great, while others have greatness thrust upon them—thanks, in part, to the influencing powerhouse that is TikTok. But as the beauty ...

If you’re skipping color corrector in your makeup routine, you might be doing your overall look a huge disservice. While many Black women have hyperpigmentation and often scar from acne, foundation ...