To the ever louder cries that films are getting too long, I’m here to add a further howl: so is the wait for them to hurry up and start. Adverts have never been lengthier, more numerous, or less worth ...

The road to recovery for the movie theater business has been tough. So AMC Theatres’ announcement on Tuesday that it could run out of cash by the end of the year or early 2021 wasn’t too shocking.

The Cinema Advertising Council unveiled its annual report today on exhibitors’ ad revenue timed to the start of CinemaCon, the National Association of Theatre Owners confab that runs through Thursday ...

Programmatic ad buying is picking up traction in connected TV land. Next up: movie theaters. On Monday, in-cinema advertising company National CineMedia (NCM) announced plans to sell movie screen ...

Cinema advertising spending in the U.S. continues to grow at a rapid pace, jumping 18.5% to $539.9 million last year. By Georg Szalai, The Associated Press Cinema advertising spending in the U.S.

SEAT is this week (10 October) debuting its latest cinema advertising campaign – created to bring a healthy dose of fun to the big screen. Featuring a host of SEAT’s top racing drivers from across ...

Welcome to the latest episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Amy Tunick, CMO of National CineMedia (NCM). Amy shares how NCM positions cinema as “CTV Plus”-offering ...

We’re in the thick of summer blockbuster season, with Superman back in cinemas alongside some menacing Tyrannosaurus rexes from Jurassic World: Rebirth. While these films are drawing crowds, the ...

India’s cinema advertising market appears to have entered a phase of consolidation. According to the Pitch Madison Advertising Report (PMAR) 2026, cinema AdEx stabilised at around Rs 877 crore in 2025 ...