Amazon has expanded its built-in price history tool to show up to 365 days of pricing data on product listings, a move that is already driving a sharp rise in price-checking behaviour among shoppers.

Amazon’s AI shopping assistant Rufus can now show you a full 365 days of price history for a product. In other words, you now have access to a full year’s worth of pricing data, including when the ...

For the fastest way to join Tom's Guide Club enter your email below. We'll send you a confirmation and sign you up to our newsletter to keep you updated on all the latest news.

Check price history before you buy. Use CamelCamelCamel or Keepa to see if the “deal” is legit or just a marked-up fake discount. Stack discounts in the right order. Activate cashback, apply the best ...

Shoppers can now check price history on multiple items at once, easily compare products, and even avoid fake “sale” prices without leaving Amazon. Price alerts can help curb impulse buying as users ...