When developing branded campaign tactics and visual assets, care must be taken to develop consistent and effective imagery that upholds the brand. Using primary and secondary fonts, colors, ...

As a PR professional, understanding media bias is imperative for effectively navigating the media landscape and ensuring that ...

Hana Callaghan is the director of the Government Ethics program at the Markkula Center for Applied Ethics and the author of Campaign Ethics, A Field Guide. The opinions expressed herein are her own.

Remember drip irrigation system you were taught at school wherein water was fed to the plants in small quantities? Drip email marketing is quite similar to this technique. Drip email marketing is ...

President Trump is planning to hold campaign-style rallies at which he will reveal obituaries of Americans who supposedly voted in the 2020 presidential election despite being deceased, a campaign ...

Digital PR for SEO has exploded as the ultimate link building alternative. Digital PR is an alternative because it’s not a method just for links; it’s a method to enable an audience to share your ...

Think direct mail (DM) is dead? Inbox overload means decision makers are paying more attention to what comes in the post. Michael King looks at three examples of awesome B2B campaigns demonstrating DM ...

Six months before Florida Gov. Ron DeSantis officially announced his presidential campaign, former President Trump launched his war of words against the rising conservative, enraging Republicans for ...

Rocked by scandal in 2006, Portland's program to provide public money for campaigns got an overhaul for this year's council elections. The city distributed $841,254 to six candidates in the May ...

Intel’s new CEO, Pat Gelsinger, has been on the job barely more than a month, but he has wasted no time reviving the Mac versus PC battle. The latest shot is a series of ads featuring Justin Long.

Elon Musk responded to the Trump campaign’s release of over 50 examples of Democrats’ rhetoric that allegedly “inspired assassination attempt” on former President Donald Trump. What Happened: On ...