Ever since Cadbury’s iconic Dairy Milk bar was launched in 1905, the packaging has always had three constants: a purple wrapper, the glass-and-a-half of milk icon, and the name of the product written ...
Cadbury went viral in 2007 with a Dairy Milk advert that showed a life-like gorilla drumming to Phil Collins' song In The Air Tonight. In 2015 the advert was voted the best British ad in 60 years.